About Us
Look good, feel good, do great.
A simple premise but a powerful one, that drives everything we do. It's irrefutable that as men, confidence is key both professionally & personally.
At ALTA we want to unlock that confidence through infallible, naturally derived products that cultivate men's physical & mental wellbeing.
Change is constant, ALTA with it.
Physical
Mental
Environmental
Cultural
The challenge
Anti-ageing, anti-stigma
There's a stigma around words like beauty & cosmetics that negatively affect the male perception of wellbeing products. By reshaping the dialogue and providing education on ingredients & their effects we can ALTA men's attitude towards self-care.
Our Standards
Higher quality translates to better results
Alter verb
- change in character or composition, typically in a comparatively small but significant way.
While we called ourselves ALTA as a unique misspelling of the above verb. It's no accident that 'alta' translates to 'high', elevated, superior in Spanish. Which is where we place our lofty standards and goals.
Our products are developed to Clean at Sephora standards which means we prioritise transparency, sourcing and avoiding specific ingredients like Phthalates, Sulfates, Parabens, Mineral oil and many more.